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DSI, Inc. is a leading electrical-integration firm in the United States. They offer automation design, electrical construction, and mechanical servicing to the oil and gas, water treatment, municipalities, potato food processing and biofuels industries.
- Aging power assets of 10+ years old needed to be upgraded
- Older VFDs used dynamic braking resistors, wasting energy as heat
- Needed long-term solution that improved efficiency and aligned with sustainability goals
- Over 130 new drives deployed successfully
- Projected $3M per month in energy savings once full deployment is completed
- 17% regeneration achieved with 95% of that power reused
Challenge
Legacy Technology Unable to Support Future Growth
DSI, an electrical-integration firm and system integrator in the Rockwell Automation PartnerNetwork™, identified a critical issue for one of their customers. A well-known global energy company faced the challenge of aging infrastructure that was creating inefficiencies that then led to financial drains. On top of that, the company was thinking about ways to reduce their carbon footprint in support of their ESG commitment. The local utility was also struggling to bring more capacity online, underscoring the company’s need to reduce energy consumption.
The company saw an opportunity to modernize their technology on the well pad to improve operational efficiency and sustainability. They wanted a solution that would reduce energy waste, lower operating costs, and improve long-term reliability across its field sites.
Specifically, many of the company’s motor control assets, particularly the PowerFlex® 700 variable frequency drives (VFDs) used in pump rod applications, had been in operation for over a decade. These older drives relied on dynamic braking resistors (DBRs), which released excess energy by dissipating it as heat. Newer drive technology offered an opportunity to rethink the design and reduce energy loss.
The company turned to a partner for help. DSI had the expertise and strong relationship with Rockwell Automation to achieve the outcomes that would support the company in maintaining their status as a leader in the energy sector for years to come.
Solution
Implementing and Scaling Regeneration Drives
DSI worked closely with Rockwell Automation to explore a new solution. After evaluating different technologies, DSI recommended the PowerFlex® 755TR drive, known for its energy regeneration capabilities. Unlike the older system, this drive recycled excess energy back into the system rather than wasting it through DBRs. DSI President Casey Johnston says, “We didn’t want to look elsewhere because nobody else had this regen drive fully developed. Rockwell Automation leads the game right now in this active front-end regen drive, so it was an easy pick for us.”
The implementation began with a pilot project at three wells in the company’s North Dakota location. Rockwell Automation field engineers and DSI worked together to install and optimize the system. For about a year, the team monitored key performance data, such as power consumption, energy regeneration levels, and efficiency gains. This rigorous testing phase allowed them to fine-tune parameters and optimize performance before launching a broader deployment.
Beyond energy efficiency, the new solution also introduced an unexpected benefit. Now, carbon credits could be captured due to reduced energy waste, further aligning with the company’s sustainability objectives and supporting future growth.
The company also benefitted from the PowerFlex 755TR drive’s ability to tune out mechanical resonances of the pump automatically with adaptive control. Plus, better speed and torque accuracy improved reporting on well performance.
Result
Transforming Infrastructure with Regeneration Drives
Following the successful pilot, DSI and the company launched a wider implementation, deploying over 130 PowerFlex® 755TR drives across its field sites. The results have been overwhelmingly positive.
First, the project is expected to generate $3M in monthly energy savings once all 1,200 drives are replaced. Next, with 12% of the rollout completed, the company is already seeing cost reductions. Finally, the new solution achieved 17% regeneration, with 95% of the recovered energy being reused, significantly improving energy efficiency. With this modernization effort, DSI helped the company transform its energy infrastructure, reducing costs, improving efficiency, and setting the stage for future innovation.
Looking ahead, DSI and the company plan to deploy the new system across all field sites and explore additional data and analytics through FactoryTalk® Analytics™ GuardianAI™, the predictive maintenance solution from Rockwell Automation. This application provides continuous condition-based monitoring of production equipment, including pumps, and can help companies predict and identify probable causes of failures – supporting optimized maintenance activities.
Published July 24, 2025