Looking ahead, Samson Machinery is aligning digital transformation with net-zero carbon strategies in line with international standards and regulations.
Samson Machinery, established in 1975, is a leading tire-building machine manufacturer in Taiwan. Samson specializes in highly customized tire-building machines and supports international manufacturers in producing high-quality tires for top-tier brands including Goodyear, Pirelli, Maxxis, Apollo, and MRF. In recent years, Samson Machinery has been actively pursuing digital transformation and adhering to its core values of integrity, perseverance, and high quality. Samson Machinery continues to innovate and enhance its services to strengthen market competitiveness. Samson Machinery is Gold OEM Partner as part of the Rockwell Automation PartnerNetwork™.
- High competition in the standardized, mass-produced machine market
- High demand from end customers for machine data insights
- Labor shortage in machinery industry
- Reduced downtime by 20%, significantly improving production efficiency
- Real-time visualized insights with data collection capabilities
- Seamless integration across different operating systems, which enhances end customers' integration efficiency
- Improved safety of machines and frontline operators
Challenge
In a highly competitive global market for standardized, mass-produced machines, manufacturers are actively developing customized solutions to differentiate themselves. However, the machinery industry has struggled with workforce shortage, limiting factory production and R&D capabilities. These industry-wide challenges directly impact Samson Machinery, influencing the priorities and pressures it must navigate.
For Samson Machinery, pursuing digital transformation, increasing production data transparency, and further optimizing production flexibility and machine efficiency became key to being globally competitive and successful.
Solution
To meet different production needs, Samson Machinery turned to diverse solutions from Rockwell Automation:
- Studio 5000® Design Software enables intuitive hardware design in virtual environments, effectively connecting and integrating controllers, servo drives, and other solutions. Additionally, by incorporating Ethernet/IP modules, the hardware gains networking connectivity.
- FactoryTalk® Optix™, integrated with equipment sensors, captures contextualized data and visualizes real-time monitoring of production processes through a single interface. Additionally, by connecting to third-party cloud applications, operators can remotely monitor, conduct in-depth analysis, and optimize manufacturing operations.
- The PLC dual-core control system separates the safety and production circuits to run independently. When an anomaly is detected, the system can immediately intervene and automatically stop operations, creating a safer and more efficient production environment.
“In addition to hardware and software solutions, we also rely on OEM industry consulting services to address challenges encountered during initial deployment, such as R&D, manpower, and factory planning issues. This ensures seamless integration into existing systems, accelerating the transformation process,” said Kevin Lin, R&D technical manager, Samson Machinery.
Result
With these tools, Samson Machinery leveraged digital technology and a dual-core control system to transform data insights into actual production line efficiency results, reducing downtime by 20%.
The high compatibility of the machines with diverse systems significantly lowered the integration barrier while enhancing production line safety. This comprehensive approach strengthens operational resilience and decision-making capabilities.
“With the integration of Rockwell Automation's digital tools, we have enhanced data application capabilities, improving product safety and stability. As a result, Samson has been able to continuously transform its labor-intensive industry toward automated production and successfully enter the global top three tire industry markets.” said Lin.
Published June 23, 2025
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